Application of Premack's generalization of reinforcement to modify occupational behavior in two severely retarded individuals.

Premack's generalization that a more probable response will reinforce a less probable one was applied to modify occupational behavior of two severly retarded individuals. When opportunity to work on a more preferred activity was made contingent upon spending some time on a less preferred activity, an increase in the amount of time spent on less preferred work occurred. As the reinforcement schedule was gradually reduced in terms of time allowed on more preferred work, time spent on the less preferred activity tended to increase. Behavior did not return to baseline levels on extinction, however. Possible reasons for these findings are outlined, together with the practical advantages of utilizing Premack's generalization as a reinforcement technique for motivating retarded individuals in rehabilitation settings.