OBJECTIVES: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. METHODS: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. RESULTS: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident. CONCLUSIONS: Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.
OBJECTIVES: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. METHODS: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. RESULTS: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident. CONCLUSIONS: Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.
Authors: J W Farquhar; S P Fortmann; J A Flora; C B Taylor; W L Haskell; P T Williams; N Maccoby; P D Wood Journal: JAMA Date: 1990-07-18 Impact factor: 56.272
Authors: Brian S Flynn; John K Worden; Janice Yanushka Bunn; Laura J Solomon; Takamaru Ashikaga; Scott W Connolly; Amelie G Ramirez Journal: Am J Prev Med Date: 2010-05-26 Impact factor: 5.043
Authors: Koren Hanson; Kevin P Haggerty; Charles B Fleming; Martie L Skinner; Mary Casey-Goldstein; W Alex Mason; Ronald W Thompson; Cleve Redmond Journal: J Stud Alcohol Drugs Date: 2018-03 Impact factor: 2.582