Interest in different forms of self-help in a general population sample of drinkers.

The study investigates: (1) the level of interest in self-help services for drinkers, and (2) the predictors of interest in these services. A representative sample of 1,557 Ontario respondents participated in a telephone survey. Current drinkers (n=1,247) were asked about their interest in getting: (a) a telephone call from a therapist to help them evaluate their drinking, (b) a self-help book, and (c) a computerized summary comparing their drinking to that of other Canadians. Bivariate comparisons of demographic and drinking-related variables were made between those interested and not interested in each of the offered services. Logistic regression analysis was used to find the best predictors of interest. The results revealed that 16% were interested in a telephone call, 26% in a self-help book, and 39% in computerized normative feedback. Negative consequences of drinking and indicators of lower societal resources increased interest in self-help services. Computerized feedback and self-help books serve as cheap and nonintrusive ways to provide incentive for change to early-stage problem drinkers due to the interest they raise in the intended target population.