Consumers in control. How the Net will reshape health care.

Two trends are converging upon the health care landscape. And the collision of these two forces may change the health care system forever. Consumerism, a trend challenging every industry throughout the nation, is magnified in health care by simple demographics. The baby boomers, the most demanding consumers history has ever known, are entering the age of high health care use en masse. They will not be denied. Meanwhile, the development of the Internet--combined with the explosion in its use--has created a medium that has the force to change industries.