Dissociative prime-probe contextual similarity effects on negative priming and repetition priming: a challenge to episodic retrieval as a unified account of negative priming.

This study examined the dependence of repetition priming (RP) and negative priming (NP) as a function of prime-probe contextual similarity in a paradigm in which participants were required to respond to a letter flanked by incompatible distractor letters (e.g., ABA). Experiment 1 used prime and probe displays containing a pair of "+" symbols that were presented horizontally or vertically. Experiments 2 and 3 manipulated whether the letter triplets contained the "!" symbol. In all experiments, regardless of whether the RP trials were intermixed with the NP trials (Experiment 2) or not (Experiment 3), RP was stronger in the prime-probe similar conditions than in the prime-probe dissimilar conditions, but NP was independent of prime-probe contextual similarity. These findings suggest that NP is not necessarily stronger in conditions in which episodic retrieval of the prime is more likely.