The effects of massive repetition on speeded recognition of faces.

Models of face processing suggest that recognizing a person should prime recognition of a consecutive, but different, image of the same person. This prediction is tested in four experiments using large blocks of different views of the same person. The experiments demonstrate that reaction times decreased according to a negative power function as the number of repetitions increased. After sufficient repetitions, however, the reaction times lengthened. The presentation of a different familiar person between blocks of repetitions caused the reaction time for the target to increase to a level equivalent to that with no repetitions. Experiments 2 and 3 investigated the effect of different intervening stimuli (unfamiliar faces and objects). Such stimuli reduced the effect of mass repetition--but the reduction using a familiar face was greater than that with either unfamiliar faces or objects. Experiment 4 confirmed that the effects of massive repetition occur for a face familiarity task as well as for face identification tasks. The results are discussed in terms of the predictions of Burton's (1994) IACL model.