Literature DB >> 10968571

Is RJR still going after the "kiddie" market?

E L Sweda, R A Daynard.   

Abstract

Mesh:

Year:  2000        PMID: 10968571      PMCID: PMC1308548          DOI: 10.1093/phr/115.1.5

Source DB:  PubMed          Journal:  Public Health Rep        ISSN: 0033-3549            Impact factor:   2.792


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  1 in total

1.  Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel.

Authors:  P M Fischer; M P Schwartz; J W Richards; A O Goldstein; T H Rojas
Journal:  JAMA       Date:  1991-12-11       Impact factor: 56.272

  1 in total

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