Serial processing in reading aloud: reply to Zorzi (2000).

K. Rastle and M. Coltheart (1999; see also M. Coltheart & K. Rastle, 1994) reported data demonstrating that the cost of irregularity in reading aloud low-frequency exception words is modulated by the position of the irregularity in the word. They argued that these data implicated a serial process and falsified all models of reading aloud that operate solely in parallel, a conclusion that M. Zorzi (2000) challenged by successfully simulating the position of irregularity effect with such a model. Zorzi (2000) further claimed that a reanalysis of K. Rastle and M. Coltheart's (1999) data demonstrates sensitivity to grapheme-phoneme consistency (which he claimed was confounded across the position of irregularity manipulation) rather than the use of a serial process. Here, the authors argue that M. Zorzi's (2000) reanalyses were inappropriate and reassert that K. Rastle and M. Coltheart's (1999) findings are evidence for serial processing.