Suggested improvements in practice guidelines: market research to support clinical quality improvement.

The American College of Occupational and Environmental Medicine's Practice Guideline Dissemination Project included market research to better understand the wants and needs of physicians, case managers, and insurance adjusters who used the guidelines. We used structured and open-ended survey questions and focus groups administered to a cohort of physicians, adjusters, and case managers trained as part of the project. Respondents were generally satisfied with the format and contents of the guidelines. They requested additional material on case management and facilitation of effective treatment and return to work by other health professionals. They also suggested a variety of formats to improve the accessibility of the guidelines. The suggestions may be used in new product development or for guideline revisions.