Literature DB >> 10291485

Effectiveness of hospital advertising: some evidence from the field.

E Babakus, S T Cavusgil.   

Abstract

Mesh：

Year:  1988        PMID： 10291485     DOI： 10.1300/J043v02n02_06

Source DB:  PubMed          Journal:  J Hosp Mark        ISSN： 0883-7570


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  1 in total

1.  Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

Authors:  John W Huppertz; R Alan Bowman; George Y Bizer; Mandeep S Sidhu; Colleen McVeigh
Journal:  Health Serv Res       Date:  2016-08-22       Impact factor: 3.402
  1 in total

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