The successful marketing of a child and adolescent inpatient unit in a community hospital.

This article presents the development and implementation of a marketing plan designed for a 24-bed child and adolescent inpatient psychiatric unit in a 500+ bed community hospital. It includes questions raised while developing the marketing strategy and goals. Methods of implementation for specific target groups such as psychiatrists, pediatricians, school counselors, and clergy, are outlined. Assessment and consequent adjustments to the marketing plan based upon ongoing evaluation are discussed.