| Literature DB >> 10260383 |
Abstract
Television has the potential to have positive influences on health-related behaviors. This article presents three successful and two unsuccessful televised health campaigns. Some considerations for the design of effective health campaigns using television and other media are discussed.Mesh:
Year: 1982 PMID: 10260383 DOI: 10.1300/j293v02n01_10
Source DB: PubMed Journal: Prev Hum Serv ISSN: 0270-3114