Literature DB >> 10239256

The marketing audit: a tool for health service organizations.

E N Berkowitz, W A Flexner.   

Abstract

Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.

Mesh:

Year:  1978        PMID: 10239256     DOI: 10.1097/00004010-197800340-00010

Source DB:  PubMed          Journal:  Health Care Manage Rev        ISSN: 0361-6274


  1 in total

1.  Marketing research in health services planning: a model.

Authors:  W A Flexner; E N Berkowitz
Journal:  Public Health Rep       Date:  1979 Nov-Dec       Impact factor: 2.792

  1 in total

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