| Literature DB >> 10116639 |
S J O'Connor1, R M Shewchuk, M R Bowers.
Abstract
Analysis of covariance structures (LISREL) was used to examine the influence of consumer held perceptions of service quality on consumer satisfaction and intentions to return. Results indicate that service quality is a significant predictor of consumer satisfaction which, in turn, predicts intention to return. Health care marketing implications are discussed.Mesh:
Year: 1991 PMID: 10116639
Source DB: PubMed Journal: J Hosp Mark ISSN: 0883-7570