| Literature DB >> 10112307 |
Abstract
Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these "green" products.Mesh：
Year: 1991 PMID： 10112307 DOI： 10.1108/eb039424
Source DB: PubMed Journal: J Bus Strategy ISSN： 0275-6668