J R Copulsky, M J Wolf. Show Affiliations »
Abstract
Mesh: See more » Advertising/methodsConsumer BehaviorHumansMarketing of Health Services/methodsPersuasive CommunicationPlanning TechniquesUnited States
Year: 1990 PMID: 10106864 DOI: 10.1108/eb060069
Source DB: PubMed Journal: J Bus Strategy ISSN: 0275-6668